Skip to product information
1 of 10

FROM HOBBY TO BUSINESS

 Turn Your Pottery Hobby Into Real Income

100+ pages • 21 modules • Instant download


You Love Making Pottery. But

Could this actually become

something More?

Maybe you dream of selling your work one day.
Maybe you’ve already started posting online or doing markets, but still feel unsure how people actually turn pottery into a real business.
Or maybe you already have a small pottery business but feel stuck and unsure how to grow further.

That’s exactly why I made this eBook.

Not just to explain pottery business basics, but to share the things that genuinely made the biggest difference for me while building IKKAI Ceramics from a spare room at home into a full-time business that now supports my family.

When I started pottery, I was working two jobs, raising two young kids, and making pots whenever I could find the time.

There was no blueprint.

I slowly learned what actually helps a pottery business grow… and what doesn’t.

  • Pricing.
  • Photography.
  • Shipping.
  • Markets.
  • Branding.
  • Marketing online.

Step by step, pottery slowly became my full-time work.


Inside this eBook, I share the things I wish somebody had explained to me earlier.

Things like:

• Why amazing pottery still sometimes doesn’t sell
• Why some potters grow quickly while others stay invisible
• How photography can completely change the way people see your work
• Pricing your ceramics properly without undercharging yourself
• Different ways to market your pottery online and in person
• What makes some market stalls attract people instantly
• Packaging and shipping pottery with more confidence
• Building a website and brand that feels professional and memorable
• The legal side of setting up a pottery business
• Helpful checklists, practical steps, and real examples
• Extra income ideas most potters never think about
• The mindset shifts that helped me take pottery more seriously

This eBook is for potters who want honest advice from someone actually doing this full-time.

Whether you’re just starting out, dreaming about selling one day, or already selling but feeling stuck, this book was made to help you better understand the side of pottery nobody really talks about.

You do not need a huge studio.
You do not need expensive equipment.
You do not need thousands of followers to begin.

I started small from home too.


What’s Included

• 100+ page digital eBook
• 21 detailed modules
• Helpful checklists and practical exercises
• Instant download after purchase
• Real examples from growing IKKAI Ceramics
• Practical business advice specifically for potters


Trusted by Potters Around the World

⭐⭐⭐⭐⭐ "It feels like taking advice from a close and kind friend. Starting my own business feels daunting but definitely doable." — Claudine Song

⭐⭐⭐⭐⭐ "I've been selling pottery for 35+ years and was still able to take away several marketing ideas." — Joe Dallas

⭐⭐⭐⭐⭐ "I initially hesitated — afraid it would be just another PDF I'd open once and never use again. The 100 pages certainly don't disappoint. Practical, clear, and very informative." — Steve Chesnutt

⭐⭐⭐⭐⭐ "I wish I had this when I started my business two years ago. This will help your imposter syndrome and call you out on the thoughts keeping you from your own success." — Weronica Melbø-Jørgensen


Instant Access

Purchase today and receive your download immediately.

Read it today.
Use it this week.
Come back to it anytime while building your business.


Choose the version that fits you best: 

ALL – ENGLISH Universal strategies that work anywhere.

NETHERLANDS – DUTCH Includes tips specific to starting a business in the Netherlands.

NETHERLANDS – ENGLISH For makers in the Netherlands who prefer reading in English. 

 

🌿 Limited Sale

 Only €49 Today (Normally €69)

Regular price €49,00 EUR
Regular price €69,00 EUR Sale price €49,00 EUR
SALE Sold Out
VAT included for EU orders. Duties and import taxes are calculated at checkout for U.S. customers Shipping calculated at checkout.

⭐ Instant download after checkout Helping potters around the world start their ceramic business

View full details
  • 5 stars: 38 (97%)
  • 4 stars: 1 (3%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anonymous
Many thanks

As a baby potter, there are so many things I need to figure out. The business E-Book helped me with figuring out things I needed to know to start my pottery journey!

C
Claudine Song
Started on the first few chapter and loving it!

I have started on the first few chapters of the ebook and I am very pleased with my purchase so far. The writing style makes it very personable and easy to read. It feels like taking advise from a close and kind friend :) It makes me think starting my little business may be daunting but definitely doable!

A
Anonymous
So straightforward

So straightforward, simple and helpful. This book made me feel so much less overwhelmed by the prospect of starting a pottery business. It also does a great job of laying out a range of possibilities…from tiny little market business to full retail. Great resources for ways to improve your marketing and social media presence.

H
Helene
A book full of hands on tips how to improve ceramic business

A book full of hands on tips how to improve ceramic business. It is written in an easy and informative way. I got plenty of ideas for improving my own production and marketing for better results. I strongly recommend the book!

S
Steve
As a hobby potter

As a hobby potter , this e-book was a real inspiration!! 100% recommended for anyone with an interest in pottery & may well inspire you to take your hobby further . Thanks 🤩 🙏

C
Cathy D
Very clear written guide, to help you to get started

The e-book really helps me to get my pottery business started!. Clearly written, good devision of topics and great insights to professionalise your passion!

I'll have my first market soon and the guide helped me to go there preperared and with a lot more confidence :)

L
Lainey Whitworth Art
A fabulous e-book

A fabulous e-book, well written with a ton of information and great tips. It’s a must read if you’re just starting out selling your ceramics or indeed like me need a refresher course. I highly recommend it.

M
Maša
What it meant to me...

To begin with, it's amazing to be able to read about your path from a hobby to the business that you have built. Especially because I started much like you - in a course and then self taught in many aspects. In my 20 years of dealing with ceramics, this way or the other, I have never stumbled upon anyone sharing the secrets of the trade so bluntly and unselfishly. So, a big, big thank you for that! Although I was aware of some of the things you wrote about, I haven't had them so neatly organised in my head, nor had I had them figured out so thoroughly. Starting to see a picture now, which is amazing.
The chapters are divided in a clear and logical manner, they cover the basics that are applicable in most countries and regions and it's easy to adjust everything you write about to local legislation. The parts of the e-book that have nothing to do with laws and taxing were easy to adjust and apply to my own way of thinking and functioning. I still haven't finished reading it all the way through, but I read enough to know I loved it! I am highlighting, going back to some parts that I find especially interesting and valuable... it is my morning read with fruit and coffee! I am seriously thinking about making the leap into the unknown and give it a go with a small business, for now alongside my nine-to-five (I am a lawyer), but hopefully I shall be able to keep creating and make it all a bit more focused and meaningful.
I wish you all the best and many, many shop updates to come!
🙏

A
Ann Uland
Lots of good solid advice

Lots of good solid advice, it's useful because like the market checklist it is pre-organized in a useable condensed way - I'm using it as a sort of review/reminder of where to focus my energy when I get overwhelmed by task minutia!

J
Jay
Realistic, Inspiring, Motivating, Informative and Encouraging

Very inspiring and helpful for anyone like me who wants to start a pottery business. I really liked how honest and practical it feels. It gave me a lot of motivation to stop overthinking and just start. You can tell Abel truly understands the struggles of beginners and shares his real experience instead of generic advices. Definitely recommend it!

T
Tori
Getting my business off the ground!

Great resource for anyone trying to make their pottery a business! I’m been doing pottery for a few years and am now trying to be more serious. This is an excellent resource for anyone needing some more step by step guides. Thank you!

A
Anonymous
Perfect

Really useful

Z
Zoe Smith
A very useful, practical and supportive guide to starting a small creative business

The seemingly endless list of tasks to consider when setting up a new small business is enough to cause total overwhelm or even put you off doing it altogether. Breaking it down into small, manageable steps is the only way to push forward and that’s where the ‘Turn Your Passion for Pottery into a Thriving Business’ E-book comes in. It’s written in a friendly way which feels like it supports you on your journey. It helps you to formulate a step-by-step plan and takes the mystery and uncertainty away. It’s a practical guide and also a very honest one, based on the writers’ personal experience of building his own successful ceramics business.
I enjoy dipping in and out if it, when I’m ready to tackle further steps.
The cost of the book was very reasonable and I feel that I have jumped a significant number of steps ahead of where I would have been without it.

A
Anonymous
Helder & to the point

Een overzichtelijke handleiding voor iedereen die meer wil weten over het ondernemerschap achter keramiek. Veel facetten komen voorbij. Van prijsstelling tot marketing, van praktische zaken tot administratie.

Wat ik waardevol vind? Er wordt niks achtergehouden. Je krijgt concrete tips die je direct kunt toepassen. De investering is klein, maar de kennis die je opdoet is groot.

S
Steve
Great insights to starting a new business

Great insights to starting a new business , very useful information & a a really good read.

K
Karin
Just start

I initially hesitated to order this PDF because I was afraid it would be just another one I'd open once and never use again. But the 100-page PDF certainly doesn't disappoint. Very informative, practical, and clear. A good beginner's guide. The most important tip is: just start.

J
Joe Dallas
Well written and direct

Well written and direct, hich is easily understood by a beginner. I have been selling pottery for 35+ years and was still able to take away several marketing ideas. Keep up the good work!
Joe Dallas

W
Weronica Melbø-Jørgensen
I wish I had this when I started -so happy I have it now!

I wish I had this when I started my business two years ago. I’m super happy I have it now. Working alone, never asking for help, terrified of failing and probably holding back because of it?!…not alone! This will help your impostersyndrome, give guidance and call you out on the bad thoughts that’s keeping you from your own Success!

A
Anonymous
So helpful and Encouraging

I'm only on module 5, but I'm loving this! I'm in the US, but the advice is the same and this ebook is encouraging me to get started on my own business. Great advice and very helpful.

A
Anonymous
so efficient

This book is really efficient to help someone who does not not how to begin. It is extremely well structured, efficient and practical. You will also find adresses and recommandations, that will help you to save a lot of time. Thank you so much Abel for Sharing your experiences. I recommend this book 100%!

A
Anonymous
A great book!

I gave myself this book as a New Year's resolution. I still have to read it all, but it's really clear, understandable, and honest. I can't wait to put some of the advice into practice and give myself permission to grow. Thank you, Abel, for sharing your experiences and sharing them!

E
Esther Fasen- van Rooijen
Goed geschreven en heel veel bruikbare

Goed geschreven en heel veel bruikbare informatie!

R
Rocío Herranz
Thanks!

Estoy comenzando mi tienda, y hay mucha información que no cuentan. Sobre todo aquí en España

J
Jay Meagher
Well worth the investment

This is a great guide for anyone looking for that little push to take your ceramic hustle to a business. Full of great actionable information that can help you move forward.

K
Kevin Turbang
Great e-book from someone who knows what they are talking about

I recently started as a full-time potter and thought it would be a good idea to get my thoughts organized. Abel's guide does much more than that. Beautifully and captivatingly written, it covers all topics one should be aware of when beginning this adventure. Through -what I experienced as- a friendly conversation with the author, Abel takes you through each topic, making you reflect upon the various aspects of starting a pottery business. I can only recommend you add this to your must-read list! Great work!

I
Izzy

This ebook is very informative and easy to read. It includes so much of what you'll need to know about starting a ceramics business without having to figure it all out on your own. It has also been updated a couple of times since I purchased which is great and you can easily go back and re-read anything easily thanks to the clear modules.

I would recommend this ebook to anyone that is wanting to turn pottery into a business and is looking for some guidance.

E
Edith Ghys
Great ebook!

This book is so helpful if you want to start your craft business. Everything is detailed for each aspect of the business with personal anecdotes that enrich the book.I’m glad I bought it and it will be my reference guide to follow, Abel and Daisy wrote a great book that beginners craftsmen shouldn’t miss!

C
C.R.
The positive voice you need to hear.

I bought this and I’m thrilled with it! The best thing for me was the confidence you instil within the reader/potter to just take small steps and give it a go. I’m going through the modules now and I’m ticking things off that I have only dreamed of doing.
So a warm hearted thank you.

Frequently Asked Questions

What makes this eBook better than free information online?

While there's plenty of free information out there, it’s often scattered, overwhelming, and not always reliable. This eBook saves you time and frustration by providing a clear, structured roadmap tailored specifically for pottery businesses. Instead of piecing together advice from different sources, you'll get proven strategies, real-world experience, and step-by-step guidance—all in one place. It’s everything you need to start and grow your business, without the guesswork.

Do I need prior business knowledge?

No! This eBook is beginner-friendly and designed to walk you through everything step by step, making it easy to follow even if you have no prior business experience.

Will this eBook really help me make money from pottery?

Yes! The strategies in this eBook are based on real-world experience from a successful ceramic business. It helps you avoid common mistakes, price your work confidently, and attract the right customers—so you can start making sales and growing a sustainable business.

I’m completely new to selling pottery. Is this book for me?

Yes! This eBook is perfect for absolute beginners as well as those who have already started selling but want to grow their business. If you’re just starting out, it walks you through everything step by step—from setting up your business to finding your first customers. If you’ve already sold a few pieces but feel unsure about pricing, marketing, or branding, this guide will help you build confidence and take your business to the next level.

Can I contact you if I have questions after reading?

Yes! If you have any questions or need extra guidance, feel free to reach out—I’d love to help!

Do I need special software to read the eBook?

No, the eBook is in PDF format, which can be opened on any device with a standard PDF reader, such as Adobe Acrobat, Preview (Mac), or even your web browser.

Can I download the eBook multiple times?

Yes! After purchase, you’ll receive a download link, and the eBook is yours to keep. You can access it whenever you need it.

Which Version of the eBook Should I Choose?

We offer three versions to make sure you get the most relevant and useful information, no matter where you are:

ALL - ENGLISH (Best for international buyers)

This version is written in clear, globally applicable English, making it perfect for potters anywhere in the world. It provides universal business strategies that you can easily adapt to your own country, no matter where you're starting your pottery business.

🇳🇱 NETHERLANDS - DUTCH (Best for Dutch-speaking potters)

If you’re in the Netherlands, this version is written in Dutch and tailored to the specific needs of Dutch potters. It includes localized advice, such as Dutch business regulations, tax info, shipping recommendations, and market insights—so you get the most relevant guidance for starting and growing your pottery business in the Netherlands.

🇳🇱 NETHERLANDS - ENGLISH (Best for English-speaking potters in the Netherlands)

Prefer English but still need advice tailored to the Netherlands? This version offers the same Dutch-specific guidance as the Dutch version, but in English—ideal for expats or English-speaking ceramic artists living in the Netherlands.